Magnum Ice Cream Company opens RDI centre in Bengaluru's Whitefield
The Magnum Ice Cream Company has launched a Research, Design & Innovation Centre in Whitefield, Bengaluru to speed up consumer-led product and packaging innovation across Kwality Wall's, Cornetto, Magnum, Carte D'Or and other brands for Indian consumers.
What happened
Kwality Wall’s · The Magnum Ice Cream Company opened a Research, Design & Innovation Centre in Whitefield, Bengaluru to accelerate consumer-led product and
Why this matters
The India RDI centre creates partnership and acquisition openings around local ingredient, packaging and cold-chain innovators feeding the Colworth-Istanbul-Bengaluru network.
What to watch
- New India-first SKU announcements or limited editions
- Competitor R&D or capacity investments (Amul, Havmor, Cream Bell)
- Sustainable packaging pilots or recyclable-format claims
- Distribution expansion into tier-2/3 towns
- Cold-chain or manufacturing capex commitments in India
- Monitor near-term India-specific launches (regional flavors, plant-based, low-sugar) within 2-3 quarters
- Track hiring of food scientists, packaging engineers, and consumer-insight roles in Whitefield
- Watch QC-commerce (Blinkit/Zepto/Instamart) exclusives as innovation test-beds
- Assess pricing moves on Kwality Wall's LUPs to defend mass-market share