Maharashtra FDA bans Pakistan-made Goree Beauty Cream after toxic mercury found
Maharashtra FDA has banned Goree Beauty Cream, a Pakistan-made fairness product, after tests detected toxic mercury and missing expiry labels. Nagpur consumers who purchased it online reported kidney problems. Statewide seizure raids are underway as the regulator warns against online cosmetic buys.
What happened
Maharashtra FDA banned Pakistan-made Goree Beauty Cream after tests found toxic mercury and missing expiry dates. Nagpur women who bought it via e-commerce
Key facts
- 2 years
What to watch
- CDSCO or other state FDA joining the ban or issuing national alert
- Marketplace delisting mandates or MeitY/consumer-affairs notice to platforms
- Additional injury reports or hospitalization data beyond Nagpur
- Import seizure figures and named additional brands
- Spike in social-commerce resale of banned creams
- Audit own and reseller cosmetic catalogs for mercury-content and unregistered imported fairness SKUs; preemptively delist.
- Require import license and CDSCO/FDA registration proof from all third-party cosmetic sellers.
- Issue consumer safety advisory and returns pathway to build trust versus grey-market rivals.
- Brief legal on platform-liability exposure for facilitated sales of banned products.
- Reposition compliant domestic fairness/skincare lines with 'lab-tested, labeled' messaging.