Mahindra launches XUV 3XO REVX EDGE from ₹9.39 lakh, adds petrol automatic variant

Mahindra & Mahindra has expanded the XUV 3XO REVX lineup with the REVX EDGE, priced from ₹9.39 lakh ex-showroom, and a petrol-automatic REVX M(O) at ₹9.99 lakh. The company says XUV 3XO sales have crossed 2.5 lakh units in under 2.5 years.

— Source publishedFri, 18 Sept, 2026, 20:28 IST·First seen Fri, 18 Sept, 2026, 20:30 IST·Source ET Small Business

What happened

Mahindra & Mahindra · Mahindra expanded its XUV 3XO REVX range with the ₹9.39 lakh REVX EDGE and a ₹9.99 lakh petrol-automatic REVX M(O). The automaker said XUV

Key facts

  • REVX EDGE starting price: ₹9.39 lakh (ex-showroom)
  • REVX EDGE (O) starting price: ₹9.89 lakh
  • REVX M(O) petrol automatic: ₹9.99 lakh
  • REVX EDGE petrol automatic: ₹10.59 lakh
  • REVX EDGE diesel manual: ₹10.59 lakh
  • REVX EDGE (O) petrol automatic: ₹11.09 lakh
  • REVX EDGE (O) diesel manual: ₹11.09 lakh
  • REVX EDGE (O) diesel AMT: ₹11.91 lakh
  • XUV 3XO sales: over 2.5 lakh units in under 2.5 years
  • 35 standard safety features

Why this matters

Mahindra is reinforcing its sub-compact SUV position through incremental variant expansion, signaling continued focus on filling price-point and powertrain gaps rather than pursuing a new nameplate.

What to watch

  • Monthly XUV 3XO wholesales and retail registrations versus pre-launch run rates.
  • Booking mix for REVX EDGE and petrol-automatic REVX M(O), especially automatic penetration.
  • Waiting periods, dealer inventory levels and discount intensity across XUV 3XO variants.
  • Competitive responses from Tata, Maruti Suzuki, Hyundai and Kia in compact-SUV pricing, automatic availability and offers.
  • Evidence of cannibalization from other Mahindra SUVs or substitution away from premium hatchbacks.
  • Push dealer-led finance, exchange and fast-delivery campaigns around the sub-₹10 lakh automatic price point.
  • Use REVX branding and feature packaging to defend against upcoming competitor refreshes rather than relying on outright price cuts.
  • Monitor booking-to-delivery conversion and rebalance production toward petrol-automatic configurations if mix shifts materially.
  • Expand accessory, insurance and extended-warranty attachment programs to monetize higher showroom traffic.