Mahindra spotlights BE 6 Sport Teq design with Graphite Storm exterior and Racing Tan cabin
Mahindra Chief Design and Creative Officer Pratap Bose has detailed the BE 6 Sport Teq’s visual identity, including a Graphite Storm exterior, Racing Tan interior and three-screen digital cockpit, positioning the electric-vehicle variant around a more performance-led design language.
What happened
Mahindra & Mahindra · Mahindra’s Chief Design and Creative Officer Pratap Bose details the BE 6 Sport Teq’s design, including its Graphite Storm exterior,
Why this matters
Mahindra’s design-led EV positioning reinforces the strategic value of partnerships or acquisitions in automotive software, digital interfaces and premium materials.
What to watch
- Sport Teq price premium versus comparable BE 6 trims and competing midsize electric SUVs.
- Booking mix, cancellation rates and delivery wait times after reveal.
- Whether Graphite Storm and Racing Tan become exclusive options or spread to lower trims.
- Rival launches of performance-styled EV editions, upgraded displays or cabin personalization.
- Customer and reviewer response to cockpit usability, software stability and perceived interior quality.
- Use Sport Teq as a limited or top-spec trim with clear pricing separation from core BE 6 variants.
- Expand personalization through accessory packs, interior-color options and digital cockpit themes.
- Pair design messaging with concrete ownership proof points: real-world range, charging access, software features and service coverage.
- Use launch content featuring Pratap Bose to build a consistent design-authority narrative across upcoming Mahindra EVs.