MakeMyTrip says voice accounts for 30–40% of activity in Tier III and IV markets
MakeMyTrip is adapting search to conversational travel requests and expanding voice capabilities, its CTO says. Its Myra assistant uses around 10–12 specialist AI agents, signalling a shift toward assisted discovery and booking.
The channel move
MakeMyTrip reported 30-40% of activity in Tier III and IV regions comes from voice interactions. The platform is adapting search to conversational travel requests and expanding voice capabilities, while its Myra assistant uses around 10-12 specialist AI agents.
Channel facts
- 2026
- 30-40%
- around 10-12
What it means for online and offline
Prioritize voice-led, conversational discovery for Tier III–IV customers, but measure completed bookings separately from MakeMyTrip’s reported 30–40% voice activity share.
Signals to track
- Clarification of what constitutes voice activity and the denominator behind the reported 30–40%; it is not a booking-conversion metric.
- Controlled evidence that voice-assisted users generate incremental bookings rather than simply shifting from typed search.
- Conversion and abandonment at voice-to-screen, voice-to-human and payment handoffs.
- AI inference costs plus support and refund costs per completed booking.
- Repeat booking rates and ancillary attachment by language and market tier.
The counter-case
A 30–40% share of activity shows voice usage, not incremental bookings or profitable growth. It could reflect repeated queries or substitution for typing; neither voice adoption nor Myra’s agent count establishes better conversion or a genuinely connected omni-channel journey.