Manglam Group launches ₹1,000 crore PinkWest mixed-use project in Jaipur
PinkWest on the Jaipur–Ajmer Highway will include 287 retail spaces, 262 offices and a 220-key Sheraton hotel. Manglam Group says the project has logged more than ₹300 crore in sales and targets completion by 2029.
What happened
Manglam Group launched PinkWest, a ₹1,000 crore mixed-use commercial destination on Jaipur–Ajmer Highway, featuring 287 retail spaces, offices and a 220-key
Key facts
- ₹1,000 crore project investment
- approximately 13 lakh sq. ft.
- more than ₹300 crore sales recorded
- approximately ₹1,500 crore projected revenue and development value
- 287 retail spaces
- 262 office spaces
- 220-key Sheraton hotel
Why this matters
The retail-office-hotel mix, anchored by a 220-key Sheraton, offers brands and strategic partners an opportunity to tap a planned destination with built-in business and hospitality footfall.
What to watch
- Pre-leasing pace and quality of anchor commitments before construction reaches advanced stages.
- Office sales/leasing velocity and actual occupancy, not just unit sales, across the 262-office component.
- Sheraton signing milestones, construction progress and eventual opening date.
- New residential launches, infrastructure upgrades and traffic-flow changes along the Jaipur-Ajmer Highway corridor.
- Competing mall, high-street and mixed-use retail supply announced or delivered in west Jaipur.
- Rental incentives, revenue-share terms and vacancy levels in comparable Jaipur commercial projects.
- Share of retail units sold to investors versus retained, professionally managed inventory.
- Hotel occupancy, corporate event bookings and conference demand after opening.
- Secure a small number of strong anchors early, especially supermarket, multiplex/entertainment, family F&B and destination lifestyle operators.
- Use hotel and office demand to design distinct daypart programming: weekday business dining, evening leisure, weekend family traffic and event-led activation.
- Phase retail handovers and leasing by zone rather than opening all 287 units simultaneously to protect occupancy optics and tenant trading density.
- Prioritize flexible unit configurations for clinics, salons, fitness, quick-service restaurants, banks, telecom and omnichannel pickup formats.
- Build a catchment-specific leasing strategy around western Jaipur, Ajmer Road commuters, nearby residential growth and highway travelers rather than relying on citywide destination traffic.
- Offer structured launch support for emerging local brands, but protect long-term rental quality through turnover-linked escalations and selective fit-out incentives.