Marico bets on premiumisation to reach ₹15,000 crore revenue milestone by FY27

Marico is banking on premiumisation, wider distribution and growth in foods and digital-first brands to reach ₹15,000 crore in revenue. Its diversification portfolio is expected to contribute 26–27% of revenue by year-end, rising to more than 30% by 2030, alongside a 20% EBITDA-margin aspiration.

— Source publishedWed, 5 Aug, 2026, 16:10 IST·First seen Wed, 5 Aug, 2026, 16:13 IST·Source CNBC-TV18 · Companies

What happened

Marico expects premiumisation, distribution expansion and digital and foods growth to support its ₹15,000 crore revenue target. It aims for 20% EBITDA margins,

Key facts

  • ₹15,000 crore revenue milestone target
  • ₹3,957 crore April-June quarter revenue
  • ₹652 crore April-June quarter profit
  • 20.7% April-June quarter margin
  • 20% EBITDA margin aspiration
  • High-teen EBITDA growth expected
  • 26-27% diversification portfolio revenue contribution expected by year-end
  • >30% diversification portfolio contribution target by 2030
  • ₹855.15 NSE share price
  • More than 19% stock decline over past year

Why this matters

Marico’s strategy increases the strategic value of premium, digital-native and foods brands that can accelerate diversification beyond its core staples.

What to watch

  • Quarterly diversification-portfolio revenue share and whether it reaches 26-27% by year-end.
  • Volume growth versus price-led growth in the core Parachute, Saffola and value-added hair oils franchises.
  • EBITDA-margin trend, especially the balance between gross-margin expansion and advertising-and-promotion spending.
  • Premium-category repeat purchases, e-commerce contribution and quick-commerce assortment expansion.
  • Foods business growth, profitability trajectory and distribution gains.
  • Copra, edible-oil and packaging-cost movements that could affect pricing power and margins.
  • Evidence of rural consumption recovery or renewed consumer downtrading.
  • Increase premium product launches and pack innovation across hair care, personal care, healthy foods and wellness.
  • Expand direct distribution reach while prioritising modern trade, quick commerce and e-commerce for premium assortment discovery.
  • Scale acquisition, incubation or partnership activity in digital-first personal care, nutrition and foods brands.
  • Raise brand-building and consumer-education spending to improve repeat rates for higher-priced products.
  • Rationalise slower-growth SKUs and redirect capital toward categories with higher gross-margin potential.