Marico breaks into ₹10,000 cr shampoo market with Parachute Advansed Protein range
Marico is making its most significant category extension in years, launching Parachute Advansed Protein Shampoo across 8 variants and pack sizes from Re. 1 sachets to 1.2L bottles. The damage-repair play leverages coconut equity to attack a shampoo category growing 9-10% annually.
What happened
Marico enters India's ₹10,000+ crore shampoo market with Parachute Advansed Protein Shampoo, launching 8 variants across pack sizes including Re. 1 sachets. The
Key facts
- Re. 1 sachet
- 80ml-1.2L pack sizes
- 8 variants
- ₹10,000+ crore shampoo market
- 9-10% annual growth
Why this matters
Marico's organic entry into damage-repair shampoo narrows the white space for acquisition targets and signals intent to build rather than buy in premium haircare adjacencies.