Marico breaks into ₹10,000 cr shampoo market with Parachute Advansed Protein range
Marico is making its most significant category extension in years, launching Parachute Advansed Protein Shampoo across 8 variants and pack sizes from Re. 1 sachets to 1.2L bottles. The damage-repair play leverages coconut equity to attack a shampoo category growing 9-10% annually.
Marico enters India's ₹10,000+ crore shampoo market with Parachute Advansed Protein Shampoo, launching 8 variants across pack sizes including Re. 1 sachets. The damage-repair range leverages coconut equity, marking Marico's most significant category extension in recent years.
Why this matters
Follows Nuvama tagging Marico as a safer FMCG bet on 3-4% pricing revival. The shampoo entry adds a growth vector beyond Parachute coconut oil and Saffola, deepening Marico's premium personal-care play.
Retail-brand activity steady at 620 signals over the last 90 days.