Marico cracks open Rs 10,000 cr shampoo category with Parachute Advansed protein play
Marico extends its coconut franchise into shampoos via Parachute Advansed Protein, chasing 80-90 crore mass consumers with region-specific variants, Re 1 sachets and eight pack formats spanning general trade, modern trade, e-commerce and quick commerce in a category growing 9-10% annually.
Marico enters India's Rs 10,000 crore shampoo category with Parachute Advansed Protein Shampoo, targeting 80-90 crore mass consumers via coconut-led beauty ecosystem, region-specific variants, and Re 1 sachets across general trade, modern trade, e-commerce and quick commerce.