Marico cracks open Rs 10,000 cr shampoo category with Parachute Advansed protein play
Marico extends its coconut franchise into shampoos via Parachute Advansed Protein, chasing 80-90 crore mass consumers with region-specific variants, Re 1 sachets and eight pack formats spanning general trade, modern trade, e-commerce and quick commerce in a category growing 9-10% annually.
What happened
Marico enters India's Rs 10,000 crore shampoo category with Parachute Advansed Protein Shampoo, targeting 80-90 crore mass consumers via coconut-led beauty
Key facts
- Rs 10,000 crore shampoo category
- 9-10% annual growth
- 80-90 crore consumers
- 50% hair oils contribution
- Re 1 sachet
- 1.2-litre packs
- 8 pack formats
Why this matters
This signals Marico's intent to build a multi-category personal care portfolio off the Parachute master brand, raising the strategic premium on bolt-on hair care or naturals assets that could accelerate share capture against entrenched incumbents.