Marico eyes 2x revenue to Rs 200 billion by FY30 on premium, foods and digital-first bets

CEO Saugata Gupta targets doubling topline from Rs 108 billion in FY25, banking on demand revival, 25%+ foods CAGR, premium reaching 25% of India business by FY27, and digital brands Beardo/Plix hitting Rs 10 billion ARR. Project SETU pushes direct retail to 1 million outlets.

— FiledSun, 5 Jul, 2026, 09:34 IST·First seen Sun, 5 Jul, 2026, 09:33 IST·Source Financial Express · BrandWagon

What happened

Marico targets doubling revenue to Rs 200 billion by FY30, betting on demand revival, premium personal care, foods CAGR of 25%+, digital-first brands, and

Key facts

  • Rs 200 billion FY30 revenue target
  • Rs 108 billion FY25 topline
  • food inflation 0.99% YoY May
  • VAHO mid-to-high single-digit growth FY26
  • ~30% Parachute price hike
  • foods 25%+ CAGR
  • premium 25% of India biz by FY27
  • digital brands 2.5x FY24 ARR
  • Beardo/Plix Rs 10 billion ARR FY26
  • 1 million direct retail outlets
  • A&P 10.4% of revenue
  • target price Rs 815

Why this matters

The Rs 10 billion ARR ambition for Beardo and Plix signals continued appetite for digital-first D2C acquisitions and bolt-ons to accelerate the foods and premium growth engines.

What to watch

  • Quarterly foods segment growth vs 25% CAGR target
  • Premium share of India business trending to 25% by FY27
  • Beardo/Plix combined ARR trajectory toward Rs 10 bn
  • Rural demand recovery and copra/edible-oil input cost trends
  • Gross/EBITDA margin trend as mix shifts to digital-first brands
  • Ramp Project SETU direct-reach investment toward 1 mn outlets with tech-enabled distributor onboarding
  • Bolt-on M&A in foods and D2C to close the organic CAGR gap
  • Reduce coconut/oil dependence in the revenue mix to de-risk commodity swings
  • Scale Beardo/Plix marketing spend while pushing toward EBITDA breakeven on ARR