Marico revenue rises 31% as it targets 1.5 million direct outlets by FY27

Marico reported Q2 revenue of Rs 3,482 crore, up 30.7% year on year, while net profit slipped 0.7% to Rs 420 crore as copra costs and higher brand spending compressed margins. The FMCG major plans to expand direct distribution from 1 million outlets in FY24 to 1.5 million by FY27.

— FiledTue, 22 Sept, 2026, 22:19 IST·First seen Tue, 22 Sept, 2026, 22:18 IST·Source Financial Express · BrandWagon

What happened

Marico reported Q2 revenue growth of 30.7% but a marginal profit decline as copra costs and brand investment compressed margins. It plans to expand direct

Key facts

  • Q2 net profit: Rs 420 crore, down 0.7% YoY
  • Q2 revenue: Rs 3,482 crore, up 30.7% YoY
  • EBITDA: Rs 560 crore, up 7.3% YoY
  • EBITDA margin: 16.1%, versus 19.6% a year earlier
  • India volume growth: 7%
  • India revenue: Rs 2,667 crore, up nearly 35% YoY
  • India share of overall revenue: 70-75%
  • Advertising and promotion spending: up 19%
  • Foods growth: 12% YoY; annualised revenue run rate above Rs 1,100 crore
  • Digital-first portfolio revenue: above Rs 1,000 crore
  • International revenue: Rs 815 crore, up 19% YoY
  • Direct distribution target: 1 million outlets in FY24 to 1.5 million by FY27

Why this matters

Marico’s distribution push makes route-to-market capabilities, regional brands, and adjacencies with scalable direct reach increasingly strategic targets or partnership opportunities.

What to watch

  • Sequential gross-margin trend and management commentary on copra prices, inventory costs and pricing actions.
  • Volume growth versus value growth in Parachute and other core franchises.
  • Net profit and EBITDA-margin progression after increased advertising and distribution spending.
  • Direct outlet additions, rural outlet productivity and sales per distributor.
  • Advertising-and-promotion spend as a percentage of sales.
  • Market-share movement in coconut oil, value-added hair oils, foods and premium personal care.
  • Rural demand indicators, monsoon outcomes and competitive pricing activity.
  • Prioritize outlet additions in underpenetrated rural and semi-urban clusters where distributor economics can support frequent replenishment.
  • Use direct-distribution expansion to increase assortment per outlet, especially premium personal care, foods and digital-first brands, rather than relying only on core coconut oil availability.
  • Calibrate price increases, pack-size architecture and promotions to protect volumes if copra inflation persists.
  • Shift more brand spending toward measurable local activation and retailer-level execution to improve returns on the expanded network.
  • Strengthen sourcing, hedging and inventory planning for copra to reduce earnings volatility from commodity swings.