Marico's acquired brands hit ₹2,375 cr in FY26 as premium mix climbs to 37%
Marico's acquired premium and digital-first brands—Plix (₹864 cr), Cosmix (₹915 cr), Beardo, 4700BC and True Elements—generated ₹2,375 crore in FY26. Consolidated revenue rose 26% to ₹13,611 cr, net profit up 11% to ₹1,762 cr. Premium now 37% of revenue; targets 50% and ₹20,000 cr by FY30.
What happened
Marico's acquired premium/digital brands—Plix, Cosmix, Beardo, 4700BC, True Elements—generated ₹2,375 crore in FY26. Premium brands now 37% of revenue; Marico
Key facts
- ₹2,375 crore acquired-brand revenue FY26
- ₹13,611 crore consolidated revenue
- revenue up 26%
- net profit ₹1,762 crore up 11%
- Plix ₹864 crore revenue
- Cosmix ₹915.29 crore revenue
- premium/digital 37% of revenue
- target ₹20,000 crore by FY30
- shares +2.43% at ₹860.55
Why this matters
Marico's five-brand acquisition stack (Plix, Cosmix, Beardo, 4700BC, True Elements) delivering ₹2,375 cr validates the buy-and-build premiumization playbook, signaling continued appetite for digital-first FMCG targets to close the gap to a 50% premium mix.
What to watch
- Quarterly premium-mix percentage trajectory vs 50% FY30 goal
- EBITDA margin trend as ad-spend and integration costs flow through
- Individual acquired-brand revenue disclosures (Plix/Cosmix growth rates)
- Coconut and edible oil input cost inflation pressuring core margins
- New acquisition announcements or capital raises
- Increase digital marketing and D2C infrastructure investment to scale acquired brands
- Pursue further bolt-on acquisitions in premium personal-care and health-food niches
- Rationalize legacy commodity-linked portfolio to lift blended margins
- Expand acquired brands into offline general trade and modern retail for volume