Marico's Parachute Advansed enters Rs 10,000-cr shampoo market with Protein variant
Marico extends its flagship Parachute Advansed brand into hair cleansing, taking on HUL and P&G in a Rs 10,000-crore category growing 9-10% annually. The move supports Marico's Rs 20,000-crore FY30 revenue ambition and broadens its premium personal care footprint beyond hair oils.
What happened
Marico extends Parachute Advansed into the shampoo category with a Protein Shampoo, targeting India's Rs 10,000-crore hair cleansing market dominated by HUL and
Key facts
- Rs 10,000 crore shampoo market
- 9-10% annual growth
- Rs 20,000 crore FY30 revenue target
Why this matters
Watch for follow-on Parachute Advansed SKUs in conditioners and serums, plus potential bolt-on acquisitions in premium haircare as Marico builds scale beyond its hair-oil core.