Marico's Parachute Advansed enters Rs 10,000-cr shampoo market with Protein variant
Marico extends its flagship Parachute Advansed brand into hair cleansing, taking on HUL and P&G in a Rs 10,000-crore category growing 9-10% annually. The move supports Marico's Rs 20,000-crore FY30 revenue ambition and broadens its premium personal care footprint beyond hair oils.
Marico extends Parachute Advansed into the shampoo category with a Protein Shampoo, targeting India's Rs 10,000-crore hair cleansing market dominated by HUL and P&G, as part of its Rs 20,000-crore FY30 revenue ambition.
Why this matters
Marico is leveraging Parachute Advansed equity to push into shampoo, a higher-growth adjacency to hair oils, as it chases its Rs 20,000-cr FY30 target and is flagged by analysts as a safer FMCG bet on pricing revival.
Retail-brand activity steady at 625 signals over the last 90 days.