Marico Storms ₹10,000-Cr Shampoo Market with Parachute Advansed Protein Launch
Marico extends its Parachute Advansed franchise into shampoos, taking on HUL and P&G in a ₹10,000-crore category growing 9-10% annually. The move underpins its ambition to double revenue to ₹20,000 crore by FY30 via premium personal care adjacencies.
Marico extends Parachute Advansed brand into the Rs 10,000-crore Indian shampoo market with a Protein Shampoo, challenging HUL and P&G dominance as part of its strategy to reach Rs 20,000 crore revenue by FY30.
Why this matters
Marico is pushing premiumisation through brand extensions, with Parachute Advansed Protein following its push into adjacencies. Analysts including Nuvama recently flagged Marico as a safer FMCG bet amid 3-4% pricing revival.
Retail-brand activity steady at 627 signals over the last 90 days.