Marico Storms ₹10,000-Cr Shampoo Market with Parachute Advansed Protein Launch
Marico extends its Parachute Advansed franchise into shampoos, taking on HUL and P&G in a ₹10,000-crore category growing 9-10% annually. The move underpins its ambition to double revenue to ₹20,000 crore by FY30 via premium personal care adjacencies.
What happened
Marico extends Parachute Advansed brand into the Rs 10,000-crore Indian shampoo market with a Protein Shampoo, challenging HUL and P&G dominance as part of its
Key facts
- Rs 10,000 crore shampoo market
- 9-10% annual growth
- Rs 20,000 crore FY30 revenue target
Why this matters
The shampoo entry signals Marico's playbook of stretching Parachute Advansed into premium adjacencies, opening M&A optionality in haircare actives, protein/ingredient brands, and D2C scalp-health players.