MarTech+ Summit 2026 to spotlight AI-led customer engagement and loyalty

ETBrandEquity’s MarTech+ Summit on 24 September in Gurugram will examine AI, connected customer journeys and martech adoption. Shoppers Stop CEO Kavindra Mishra is slated to discuss AI-powered engagement and loyalty alongside leaders from Wow! Momo and other consumer-facing businesses.

— Source publishedThu, 24 Sept, 2026, 07:36 IST·First seen Thu, 24 Sept, 2026, 08:42 IST·Source ET BrandEquity

What happened

ETBrandEquity’s MarTech+ Summit 2026 in Gurugram will examine AI, connected customer journeys and martech utilisation. Shoppers Stop CEO Kavindra Mishra will

Key facts

  • 24 September 2026
  • 22.4% of CMO budgets allocated to marketing technology
  • Martech stack utilisation rose from 33% in 2023 to 49% in 2025

Why this matters

Retail operators should prioritise AI-enabled, connected martech workflows that unify shopper interactions across channels and make loyalty engagement more measurable.

What to watch

  • Announcements from Shoppers Stop, Wow! Momo or peers on unified loyalty, CDP, retail-media or AI customer-service deployments.
  • Evidence of retailer consolidation around major CRM, CDP, cloud and marketing-automation platforms.
  • Growth in app-linked in-store identification, digital receipts, clienteling and personalised checkout offers.
  • Changes in Indian privacy enforcement, consent standards or consumer complaints related to retail data use.
  • Disclosure of loyalty-member growth, repeat-rate improvement, marketing-cost reduction or AI-driven conversion gains in retailer earnings updates.

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