Maruti, AU Small Finance Bank launch RD-backed loan to revive small car demand

Suhana Safar lets Alto K10, S-Presso, Celerio and Wagon R buyers build down payments via 3-6 month recurring deposits worth 80% of EMI. Scheme has drawn 8,000 enquiries and 1,700 bookings, as small car volumes hit 194,555 units in Apr-May with 42.03% YoY growth.

— Source publishedFri, 5 Jun, 2026, 21:47 IST·First seen Fri, 5 Jun, 2026, 22:06 IST·Source Business Standard · Companies

What happened

Maruti Suzuki India · Maruti Suzuki launched 'Suhana Safar', an RD-backed auto loan scheme with AU Small Finance Bank for Alto K10, S-Presso, Celerio and Wagon

Key facts

  • 8,000 enquiries
  • 1,700 bookings
  • 194,555 small car units Apr-May
  • 42.03% YoY growth
  • 80% of EMI as RD deposit
  • 3-6 month RD tenure

Why this matters

The Maruti-AU SFB tie-up validates OEM-bank co-created savings instruments as a white-space partnership model, opening M&A and bancassurance-style alliances for players targeting first-time buyers in price-sensitive segments.

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