Maruti Suzuki captures 43.1% PV market share in May on small car, SUV surge

Wholesales jumped 40% YoY to 190,337 units while retail registrations rose 33.5% to 164,936, lifting retail share to 42.8%. A new 'Suhana Safar' RD-linked financing tie-up with AU Small Finance Bank drew 8,000 enquiries and 1,700 bookings for entry-level models.

— Source publishedSat, 6 Jun, 2026, 00:00 IST·First seen Sat, 6 Jun, 2026, 00:09 IST·Source Financial Express · BrandWagon

What happened

Maruti Suzuki's PV market share climbed to 43.1% in May, with wholesales up 40% YoY on small car and SUV demand. It also launched 'Suhana Safar', an RD-linked

Key facts

  • 43.1% market share
  • +4.3 pp YoY
  • 190,337 units wholesale
  • +40% YoY
  • 164,936 retail registrations
  • +33.5% YoY
  • 42.8% retail share
  • 8,000 enquiries
  • 1,700 bookings

Why this matters

The AU Small Finance Bank partnership traction suggests captive or deeper financing alliances are now a strategic moat in entry-PV, warranting evaluation of fintech/NBFC tie-ups or stake plays to defend share.