Maruti Suzuki targets 25–30% FY27 SUV growth as Brezza refresh and Kharkhoda expansion fuel push

Maruti Suzuki is targeting 25–30% year-on-year SUV sales growth in FY27 after selling more than 522,000 SUVs in FY26. The company has refreshed the Brezza, priced from ₹7.3 lakh, and plans a further 250,000-unit annual-capacity plant at Kharkhoda.

— Source publishedFri, 24 Jul, 2026, 19:47 IST·First seen Fri, 24 Jul, 2026, 19:56 IST·Source Business Standard · Companies

What happened

Maruti Suzuki India · Maruti Suzuki targets 25-30% SUV sales growth in FY27, supported by the refreshed Brezza, Victoris and expanding Kharkhoda output. The

Key facts

  • FY27 SUV sales-growth target: 25-30% year-on-year
  • FY26 SUV sales: over 522,000 units
  • FY27 implied SUV volume: roughly 653,000-679,000 units
  • SUV share of Maruti sales in Q1 FY27: around 30%
  • SUV share of Maruti sales in FY23: 12%
  • India SUV market share in June quarter: over 20%
  • Kharkhoda second plant capacity: 250,000 units annually
  • Current Kharkhoda capacity: 500,000 units annually
  • Additional Kharkhoda plant planned in FY27: 250,000 units annually
  • Long-term Kharkhoda capacity target: 1 million units annually
  • Estimated lost sales in Q4 FY26: nearly 100,000 vehicles
  • Brezza customer base: over 1.4 million
  • New Brezza introductory price: Rs 7.3 lakh

Why this matters

Maruti’s expanded SUV capacity strengthens its competitive position in India’s fastest-growing vehicle segment, raising the strategic value of technology, supplier and distribution partnerships that accelerate premium-SUV scale.

What to watch

  • Monthly Maruti SUV wholesales and retail registrations relative to the roughly 653,000–679,000 FY27 target range.
  • Brezza booking run-rate, waiting periods, dealer inventory and discount levels after the refresh launch.
  • Kharkhoda commissioning milestones, utilization rates and the timing of the planned 250,000-unit annual-capacity addition.
  • SUV mix as a percentage of Maruti's total passenger-vehicle volume and whether mix gains outpace margin dilution.
  • Competitor launches, pricing actions and incentives in compact and midsize SUVs, especially from Tata, Hyundai, Mahindra, Kia and Toyota.
  • Auto-loan rates, down-payment trends, fuel prices and rural-income indicators that affect entry-SUV affordability.
  • Production disruptions involving semiconductors, electronics, transmissions or locally sourced powertrain components.
  • Use the Brezza refresh to defend the high-volume compact-SUV segment through feature upgrades, automatic variants, CNG availability and aggressive exchange or finance offers.
  • Prioritize Kharkhoda capacity allocation toward SUVs and higher-realization models as the plant ramps, reducing long delivery periods in constrained configurations.
  • Expand SUV-led dealership conversion programs, including test-drive events, rural-market activations and bundled financing, insurance and service packages.
  • Refresh or add adjacent SUV nameplates and variants to cover gaps between entry compact SUVs and premium three-row models.
  • Increase localization of SUV components to protect margins if demand growth requires sharper pricing against Tata, Hyundai, Mahindra and Kia.

Also reported by