Maruti Suzuki targets 25–30% SUV sales growth to 700,000 units in FY27

Maruti Suzuki India is targeting about 700,000 SUV sales this fiscal, up from roughly 550,000 last year, backed by the new Brezza and its expanding SUV portfolio. Utility vehicles accounted for 30% of its Q1 FY27 sales.

— Source publishedFri, 24 Jul, 2026, 20:04 IST·First seen Fri, 24 Jul, 2026, 20:10 IST·Source ET Small Business

What happened

Maruti Suzuki India targets 25-30% SUV sales growth to about 700,000 units this fiscal, supported by the new Brezza and existing models. SUVs accounted for 30%

Key facts

  • 25-30% SUV sales growth target this fiscal
  • About 7 lakh SUV units targeted this fiscal, versus about 5.5 lakh last year
  • Brezza introductory price starts at Rs 7.4 lakh
  • SUVs were 30% of total sales in Q1 FY27, versus 12% in FY2022-23
  • Q1 FY27 total sales: 682,724 units, versus 527,861 units a year earlier
  • Q1 FY27 utility-vehicle sales: 218,885 units, versus 161,868 units a year earlier

Why this matters

The SUV growth target reinforces the strategic value of filling portfolio gaps through new nameplates, technology partnerships and selective capability deals that strengthen Maruti Suzuki’s position in fast-growing utility segments.

What to watch

  • Monthly Maruti SUV wholesale and retail registrations versus the run rate required for 700,000 annual units.
  • Brezza booking levels, waiting periods, cancellation rates and dealer inventory days.
  • SUV mix as a share of total Maruti sales, especially whether it remains above the 30% Q1 FY27 level.
  • Competitive SUV launches, incentive levels and market-share changes across compact and midsize segments.
  • Interest rates, auto-loan approval trends, fuel prices and rural income indicators.
  • Production disruptions, semiconductor availability and supplier capacity for high-demand SUV components.
  • Prioritize production capacity and supplier allocation for Brezza and other high-turn SUV variants.
  • Use the expanded SUV portfolio to trade buyers up from hatchbacks and entry sedans while protecting margins.
  • Strengthen dealer-level financing, exchange and rural-market programs to convert first-time car buyers into SUV customers.
  • Monitor discounting and launch cycles from Hyundai, Tata Motors, Mahindra, Kia and Toyota; respond selectively rather than broadly cutting prices.
  • Accelerate electrified and hybrid SUV positioning to reduce exposure if buyer preferences shift toward lower running-cost vehicles.