Maruti, Tata lead hatchback revival as carmakers chase mass-market buyers again
Tata launches next-gen Tiago and Tiago.ev with 10.25-inch touchscreen and 100 km/18 min fast charging, priced Rs 4.69-6.99 lakh. Maruti reaffirms entry-level commitment as affordability pressures and first-time buyer slowdown push OEMs back to small cars after years of SUV focus.
What happened
Indian carmakers Maruti Suzuki and Tata Motors are pivoting back to hatchbacks as affordability concerns and first-time buyer pressures resurface. Tata launched
Key facts
- Rs 4.69 lakh
- Rs 6.99 lakh
- 4.3 million vehicles FY25
- 10.25-inch touchscreen
- 100 km range in 18 minutes
Why this matters
Scout EV-ready small-car platforms, charging-tech suppliers, and affordability-focused fintech partners as the hatchback revival opens M&A windows in budget mobility.