Maya Tata to lead Westside digital growth, accelerate global expansion
Noel Tata's daughter Maya, 37, is set to head ecommerce marketing for Trent's Westside as the chain pushes omnichannel and international growth. Trent posted ₹19,700 crore revenue across 1,286 stores in 321 cities, with Westside adding 52 stores in FY26 and its first UAE outlets.
What happened
Maya Tata, Noel Tata's daughter, is set to lead ecommerce marketing for Trent's Westside as the fashion chain accelerates omnichannel growth and international
Key facts
- 40% of Trent revenues
- 50 new stores annually
- 52 Westside stores in FY26
- 48 stores over three years
- revenue ₹19,700 crore
- 1,286 stores
- 17.7 million sq ft
- 321 cities
- age 37
Why this matters
Westside's UAE entry and omnichannel acceleration under a Tata family successor opens partnership, logistics, and Gulf-market expansion angles to explore.
What to watch
- Westside digital revenue share and online-to-store conversion disclosures in quarterly results
- UAE store performance and any second international market announcement
- New senior digital/tech hires or agency partnerships at Trent
- FY26 store-count actual vs 52 target and same-store sales growth
- Any formal expansion of Maya Tata's mandate beyond Westside marketing
- Trent scales digital marketing spend and hires ecommerce/CRM talent under Maya's remit
- Westside pilots app-based loyalty and personalization tied to physical store data
- UAE outlets used as template for wider GCC/international rollout in FY27
- Competitors (Reliance Trends, Zudio-adjacent, Shoppers Stop) counter with own omnichannel pushes