Meesho acquires Kirana Club for Rs 202 crore to deepen B2B kirana retail push
All-cash deal gives Meesho full control of Kirana Club, whose network spans 4.1 million registered retailers, as it scales B2B ecommerce reach into underserved Indian markets.
Meesho acquires B2B retail platform Kirana Club for Rs 202 crore all-cash, aiming to strengthen kirana retailer access and expand B2B ecommerce across underserved Indian markets.
Why this matters
This follows Meesho's rapid user scaling to 264 million on its zero-commission model, now paired with Kirana Club's 4.1 million retailer network for B2B reach.
Retail-company signals are accelerating sharply, up 920,000% QoQ.