Meesho, MakeMyTrip, Aisle deploy AI assistants to fight choice overload and win Tier-2 voice shoppers
Indian retail and travel platforms are rolling out conversational AI (Vaani, Myra, Aisle Concierge) to shift from search-led to intent-led commerce. Early signals: Vaani hit 5 lakh users in a month, Myra handles 80,000 conversations a day, and Aisle reports 15% revenue lift with AI-assistant users up 90%.
What happened
Indian retail and travel platforms Meesho, MakeMyTrip and Aisle are deploying AI-powered conversational assistants (Vaani, Myra, Aisle Concierge) to combat
Key facts
- 102 crore internet subscribers
- 28 crore online shoppers
- 500 million non-metro users
- 15 lakh Vaani users
- 5 lakh users in one month
- 40% pilot cohort
- 94% found shopping easier
- 62% comfortable with AI
- 80,000 Myra conversations/day
- Aisle revenue up 15%
- AI assistant users up 90%
Why this matters
The race to own vernacular voice commerce is heating up across retail and travel, making conversational-AI capability and Tier-2 user reach attractive targets for acquisition or partnership before winners consolidate.
What to watch
- 30/60/90-day retention and repeat-conversation rates behind the headline user spikes
- AOV and margin impact disclosure vs. pure GMV lift
- DPDP/data-consent and AI-recommendation transparency regulatory signals
- Competitor assistant launches or LLM vendor partnership announcements
- Cost-per-conversation and inference economics disclosures affecting unit economics
- Expect Flipkart/Amazon India and Nykaa to accelerate their own conversational assistants or partner with LLM vendors
- Meesho/MakeMyTrip to push vernacular language coverage (Hindi + regional) and voice input as the wedge for Tier-2 acquisition
- Ad and brand-sponsored placements to migrate into conversational surfaces (assistant-as-adslot monetization)
- Payments/checkout integrations inside chat flows to compress funnel and lift AOV
Also reported by
- ET Brand Equity — Same time