Meesho reports 36% growth in Rakhi orders as non-metro demand rises

Meesho said Rakhi orders increased 36% during the Raksha Bandhan season, led by non-metro markets. The number of sellers offering Rakhi products rose 72% year on year, indicating wider small-business participation in festive commerce.

— FiledSun, 30 Aug, 2026, 17:54 IST·First seen Sun, 30 Aug, 2026, 17:53 IST·Source ET Retail

What happened

Meesho reported 36% growth in Rakhi orders, led by demand from non-metro markets. Sellers listing Rakhi products rose 72% year-on-year, signalling stronger

Key facts

  • 36% increase in Rakhi orders
  • 72% year-on-year increase in sellers offering Rakhi products

Why this matters

Meesho’s widening non-metro festive reach and growing small-seller base could make regional logistics, seller-enablement and vernacular-commerce partnerships strategically attractive.

What to watch

  • Whether Rakhi buyers return for Navratri/Diwali purchases and lift repeat-order frequency.
  • Growth in non-metro GMV, active buyers and average order value versus metro markets.
  • Seller activation rates, catalog quality, cancellation rates and return rates among newly added Rakhi sellers.
  • Delivery-time performance and logistics costs in tier-2 and tier-3 markets during peak festive weeks.
  • Promotional intensity and pricing actions from Amazon, Flipkart and other value-commerce platforms.
  • Management disclosures on festive GMV growth, take rate, contribution margin and cash-on-delivery mix.
  • Expand festive seller onboarding in tier-2, tier-3 and rural-adjacent markets ahead of Navratri, Dussehra and Diwali.
  • Use Rakhi buyer cohorts for targeted cross-sell campaigns in apparel, gifting, home, beauty and regional-value categories.
  • Increase regional language merchandising, localized discovery and low-cost payment options to improve non-metro conversion.
  • Prioritize seller quality controls, delivery-SLA monitoring and return-rate management as festive assortment expands.
  • Secure forward logistics capacity and last-mile coverage for high-volume non-metro pincodes before the Diwali demand window.

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