Meesho's PRISM AI engine now drives 75% of orders as Q4 FY26 NMV jumps 43% to ₹11,371 crore
Meesho's proprietary PRISM recommendation system, running 100 AI ranking models on 400 trillion signals, now powers 75% of orders across 264 million users. Voice agent Vaani delivered a 22% conversion lift across 1.5M users. Q4 FY26 losses narrowed 66% with contribution margin at 4.0%.
What happened
Meesho rolled out PRISM, an in-house AI recommendation engine now driving 75% of orders, alongside voice agent Vaani. Q4 FY26 NMV rose 43% to ₹11,371 crore with
Key facts
- 264 million annual transacting users
- 75% of orders
- 100 AI ranking models
- 400 trillion input signals
- 6 trillion daily inferences
- 10 languages
- 263 million MAUs
- 17 billion daily product views
- NMV ₹11,371 crore Q4 FY26
- 43% YoY growth
- ₹717 million orders
- losses narrowed 66%
- contribution margin 4.0%
- Vaani 1.5 million users
- 22% conversion lift
Why this matters
PRISM and Vaani are now defensible IP moats that reframe Meesho from a value-commerce app into an AI-native platform, raising the bar for any acquirer, partner, or competitor targeting India's Tier 2+ e-commerce stack.