Meesho's PRISM AI engine now drives 75% of orders as Q4 FY26 NMV jumps 43% to ₹11,371 crore

Meesho's proprietary PRISM recommendation system, running 100 AI ranking models on 400 trillion signals, now powers 75% of orders across 264 million users. Voice agent Vaani delivered a 22% conversion lift across 1.5M users. Q4 FY26 losses narrowed 66% with contribution margin at 4.0%.

— Filed Thu, 4 Jun, 2026, 18:43 IST · Source The Hindu BusinessLine · Updated

Meesho rolled out PRISM, an in-house AI recommendation engine now driving 75% of orders, alongside voice agent Vaani. Q4 FY26 NMV rose 43% to ₹11,371 crore with losses narrowing 66% and contribution margin at 4%.