Meesho’s Rakhi orders rise 36% as non-metro festive demand accelerates
Meesho reported a 36% year-on-year increase in Rakhi orders, driven by demand beyond metro cities. The number of sellers offering Rakhi products grew 72%, signalling deeper small-business participation during the festive period.
What happened
Meesho reported 36% growth in Rakhi orders, led by demand from non-metro markets. Sellers listing Rakhi products rose 72% year-on-year, signalling stronger
Key facts
- 36% increase in Rakhi orders
- 72% year-on-year increase in sellers offering Rakhi products
Why this matters
Meesho’s expanding non-metro festive ecosystem could make regional seller-enablement, logistics, and vernacular-commerce capabilities attractive partnership or acquisition targets.
What to watch
- Post-Rakhi repeat purchase rate and cohort retention in tier-2/3 cities.
- Growth in active Rakhi sellers still listing products 30-60 days after the festival.
- Average order value, shipping subsidy per order and contribution-margin trend during festive campaigns.
- Cancellation, return and on-time-delivery rates in non-metro pin codes.
- Share of festive GMV from categories beyond Rakhi and gifting.
- Competitive festive discounting and seller-acquisition activity from Flipkart, Amazon and Shopsy.
- Target Rakhi buyers with personalized cross-sell campaigns for ethnic wear, beauty, home decor, gifting and value electronics ahead of Diwali.
- Convert seasonal sellers into year-round merchants through catalog-expansion tools, regional-language onboarding, credit and fulfillment incentives.
- Increase inventory positioning and last-mile capacity in high-growth non-metro clusters before the broader festive peak.
- Use seller-quality and delivery-SLA controls to prevent assortment expansion from increasing cancellations, returns and customer-service costs.
- Lean into affordable bundles and free-shipping thresholds to raise basket size without relying solely on deeper discounts.
Also reported by
- ET Retail — Same time