Mehrasons MD: Regulatory friction is pushing Indian gold buyers to Dubai

Mehrasons Jewellers MD Ajay Mehra says Indian consumers continue to favour Dubai for gold jewellery purchases, citing regulatory bottlenecks and pricing dynamics in the domestic trade. He urges policymakers to ease compliance and create a more trade-friendly environment for India's gold sector.

— Source publishedMon, 8 Jun, 2026, 17:08 IST·First seen Mon, 8 Jun, 2026, 17:31 IST·Source Business Today · Latest

What happened

Mehrasons Jewellers MD Ajay Mehra explains why Indian buyers prefer Dubai for gold jewellery purchases, flags regulatory bottlenecks facing India's jewellery

Why this matters

A trade-friendlier regime could reopen partnership and inbound channel plays with Gulf-based jewellery houses currently capturing Indian wallet share.