Mekr Lands ₹67 Cr Series A to Power India's Private-Label Appliance Push
Delhi-based ODM Mekr Technologies raised ₹67 crore led by Avaana Capital with Titan Capital Winners Fund. Capital targets R&D, tooling and supplier localisation across 100+ SKUs for 40+ brands including Croma, Wipro and Amazon Basics, chasing a ₹40,000 crore appliance market growing 7-9% CAGR.
Mekr Technologies, a Delhi-based ODM for home appliances and personal care, raised ₹67 crore Series A led by Avaana Capital with Titan Capital. Funds will boost R&D, tooling, supplier localisation and export readiness for global expansion.
Why this matters
First major funding signal for Mekr, marking an ODM-led push into private-label appliances as retailers like Croma and Amazon deepen own-brand strategies to capture margin in a fast-growing category.
Retail-company activity steady with 133 signals in the last 90 days.