Mekr Lands ₹67 Cr Series A to Power India's Private-Label Appliance Push

Delhi-based ODM Mekr Technologies raised ₹67 crore led by Avaana Capital with Titan Capital Winners Fund. Capital targets R&D, tooling and supplier localisation across 100+ SKUs for 40+ brands including Croma, Wipro and Amazon Basics, chasing a ₹40,000 crore appliance market growing 7-9% CAGR.

— FiledThu, 14 May, 2026, 06:58 IST·First seen Thu, 14 May, 2026, 06:37 IST·Source Outlook Business

What happened

Mekr Technologies, a Delhi-based ODM for home appliances and personal care, raised ₹67 crore Series A led by Avaana Capital with Titan Capital. Funds will boost

Key facts

  • ₹67 crore
  • 100+ SKUs
  • 40+ brands
  • ₹40,000 crore market
  • 7-9% CAGR
  • 2022 founded

Why this matters

Retailers and brands should lock in ODM partnerships or equity stakes now, as Mekr's tooling and R&D moat across 100+ SKUs will compress private-label sourcing timelines industry-wide.