Memory-chip inflation may sink 54% of India's festive smartphone demand, cutting 2025 sales by up to 30%
A Techarc-Trakin Tech study of 5,958 buyers warns 54% of festive shoppers will defer purchases or pivot to refurbished as entry-segment prices climb 8-12%. Annual sales could slide to 115-120M units from 136-138M, while the refurbished market swells to 30-32M units.
What happened
India smartphone market · Study warns 54% of festive smartphone buyers in India may defer or shift to refurbished as memory-chip inflation lifts entry-segment
Key facts
- 54%
- 48%
- 6%
- 5,958 buyers
- 115-120 million units
- 136-138 million units
- 8-12%
- Rs 20,000
- 40%
- 5%
- 23-25 million units
- 30-32 million units
- 6-7 million units
- 30%
Why this matters
Festive demand softness opens a window to acquire refurbished platforms or distressed entry-tier brands before the 30-32M-unit refurb pool consolidates around incumbents.