Memory chip squeeze forces Apple, Nothing to hike phone and laptop prices through 2028
An AI-driven memory chip shortage is rippling into consumer retail. In India, smartphones above Rs 30,000 have already absorbed Rs 7,000+ hikes, with DRAM contract prices up 50% and NAND up 20%. Apple, Nothing and Lenovo have flagged unavoidable increases on premium phones, Macs and iPads, with no relief expected before 2028.
What happened
Memory chip shortage driven by AI demand is pushing up smartphone and laptop prices globally. In India, phones above Rs 30,000 have seen Rs 7,000+ hikes. Apple,
Key facts
- Rs 30,000
- Rs 7,000
- $100
- 50%
- 20%
Why this matters
Scout M&A and long-term supply tie-ups with memory fabricators or component aggregators while consumer-electronics brands are pricing-constrained and strategically exposed.