Men's diamond jewellery tripled since 2020, now 15% of India's ₹8.7 lakh crore market
Despite soaring gold prices, men's diamond and gold jewellery demand grew 30% last year in India and has tripled since 2020, per IGI. The category now accounts for 15% of the ₹8.70 lakh crore jewellery market, fueled by Bollywood influence and next-gen wealth, with retailers like AS Motiwala riding the wave.
What happened
International Gemological Institute · Men's diamond and gold jewellery demand is booming in India, growing 30% last year and tripling since 2020, now 15% of the
Key facts
- 30% growth
- tripled since 2020
- 15% of total jewellery market
- ₹8.70 lakh crore market
- 4% uptrend
Why this matters
Scout acquisition or partnership targets like AS Motiwala and emerging men's-focused jewellery brands to fast-track entry into a ₹1.3 lakh crore subsegment with 3x momentum.