Mercedes-Benz India bets on premiumization, launches Rs 2.20 cr PHEV S-Class amid single-digit growth outlook
Mercedes-Benz India is guiding to single-digit CY26 growth despite macro headwinds, leaning on premiumization with Top-End Vehicles now 27-28% of volumes. Launched first PHEV S-Class at Rs 2.20 cr, flagged a third price hike, and completed 8-9 of 12 planned launches. EV penetration sits near 10% overall, 20% in TEV.
What happened
Mercedes-Benz India expects single-digit growth in CY26 despite macro headwinds, launched its first PHEV S-Class at Rs 2.20 crore, flagged a third price hike,
Key facts
- Rs 2.20 crore starting price S-Class PHEV
- Q1 CY26 sales 5,131 units (+7%)
- CY25 sales 19,007 units (-2.85%)
- FY26 sales 19,363 units
- TEV share 27-28%
- EV penetration ~10% overall, 20% in TEV
- EV sales -10% YoY last fiscal
- 12 launches planned, 8-9 done
Why this matters
Mercedes-Benz's accelerated launch cadence (8-9 of 12 done) and PHEV/EV push at the top end create partnership and supplier opportunities in luxury electrification, charging, and premium retail experiences.