Milky Mist commissions ₹40 crore high-protein Skyr and yoghurt plant in Tamil Nadu
The new 150-tonne-per-day facility at Perundurai, Erode expands Milky Mist’s capacity for Skyr and Greek yoghurt as demand for high-protein dairy products has more than doubled in recent months.
What happened
Milky Mist commissioned a ₹40 crore Skyr and Greek Yoghurt plant at its Perundurai, Erode facility in Tamil Nadu. The 150-tonne-per-day unit expands capacity
Key facts
- ₹40 crore investment
- 150 tonnes per day processing capacity
- 2022 introduction of ultrafiltration technology
- High-protein yoghurt demand has more than doubled in recent months
Why this matters
Milky Mist is strengthening its premium functional-dairy platform, raising the strategic value of partnerships or acquisitions in protein ingredients, cold-chain distribution and health-focused consumer brands.
What to watch
- Quarterly evidence of higher modern-trade and quick-commerce shelf presence for Skyr and Greek yoghurt.
- New protein dairy launches, price cuts, or capacity announcements from Amul, Nestlé, Danone, Epigamia, Britannia, and regional dairies.
- Milky Mist pricing per gram of protein versus conventional yoghurt and protein shakes.
- Signs of expanded distribution beyond south India and major metros.
- Milk-price inflation, whey/protein input costs, and cold-chain logistics costs.
- FSSAI scrutiny or standardization of high-protein, Greek yoghurt, and Skyr labeling claims.
- Expand Skyr and Greek yoghurt distribution into modern trade, quick commerce, gyms, cafés, and institutional foodservice.
- Launch affordable single-serve and family-pack formats to broaden demand beyond affluent fitness consumers.
- Use the new capacity to extend into adjacent high-protein dairy products such as drinkable yoghurt, flavoured variants, desserts, and protein curd.
- Secure milk procurement and cold-chain partnerships around Tamil Nadu to protect margins as utilization rises.
- Increase brand spending around protein claims, digestive health, and convenient breakfast or post-workout occasions.