Milky Mist commissions ₹40 crore Skyr and Greek yogurt plant in Tamil Nadu
The Perundurai facility can process up to 150 tonnes a day using ultrafiltration technology, expanding Milky Mist’s high-protein dairy range as demand grows for convenient protein-rich foods.
What happened
Milky Mist Dairy Food · Milky Mist commissioned a ₹40 crore Skyr and Greek Yogurt facility in Perundurai, Tamil Nadu, with capacity of up to 150 tonnes daily.
Key facts
- ₹40 crore investment
- 150 tonnes per day processing capacity
- 3.4% share-price rise to ₹288.80
- 75% rise from ₹165 52-week low
- Issue price ₹140
- Share price ₹268.75, up over 106% from IPO price
Why this matters
Milky Mist’s specialized protein-dairy capacity could make it a more compelling partner for nutrition brands, modern retail chains and foodservice players seeking scalable high-protein product innovation.
What to watch
- Retail pricing versus conventional yogurt and imported/premium Greek yogurt alternatives.
- New Milky Mist SKUs, pack sizes, protein claims, and quick-commerce availability.
- Plant utilization, milk procurement requirements, and any expansion of ultrafiltration capacity.
- Competitor launches or promotions from Amul, Epigamia, Nestlé, Britannia, and regional dairies.
- Growth in high-protein food searches, gym partnerships, and repeat purchase indicators in tier-2 cities.
- Launch single-serve and multipack Skyr/Greek yogurt formats with clearly stated protein-per-rupee claims.
- Secure modern trade, quick-commerce, gym, hotel, and corporate-cafeteria distribution to improve early plant utilization.
- Use the ultrafiltration platform to extend into high-protein curd, drinks, lassi, and ingredient supply for foodservice.
- Build Tamil Nadu and South India cold-chain density before pursuing national distribution.
- Monitor competitor pricing and defend premium positioning through taste, clean-label, and local freshness messaging.