MINI bets on Chennai-built Countryman to double India sales, push into Tier-2 cities by 2026

BMW Group India will expand MINI's retail footprint to 21 outlets across 19 cities by end-2026, anchored by the locally assembled Countryman C SUV (~50% localisation). Tier-2 entries include Jodhpur, Ranchi, Lucknow, Jaipur, Guwahati and Vijayawada. MINI sold 730 units last year; 1 in 3 are electric.

— Source publishedThu, 18 Jun, 2026, 13:56 IST·First seen Thu, 18 Jun, 2026, 14:13 IST·Source Business Today · Latest

What happened

MINI is betting on the locally assembled Countryman C SUV (Chennai plant, ~50% localisation) to double India sales and expand retail network to 21 outlets

Key facts

  • Rs 47,50,000 ex-showroom
  • 730 units sold last year
  • 21 outlets by end of 2026
  • 19 cities
  • ~50% localisation
  • 1 in 3 MINIs sold are electric

Why this matters

MINI's Chennai assembly play and Tier-2 push signals BMW Group is serious about premium localisation in India, opening partnership angles in dealer networks, EV charging, and aspirational lifestyle co-brands.