MINI localises Countryman C in Chennai, launches at ₹47.5 lakh intro price
BMW Group India has begun local assembly of the MINI Countryman C at its Chennai plant, pricing the premium compact SUV at an introductory ex-showroom ₹47.5 lakh. The shift from CBU to local production signals deeper commitment to India's luxury SUV segment and aims to sharpen MINI's price competitiveness.
What happened
MINI has begun local manufacturing of the Countryman C at BMW Group's Chennai plant, launching the SUV in India at an introductory ex-showroom price of ₹47.5
Key facts
- ₹47.5 lakh
- ₹44.5 lakh
- 505 litres
- 1450 litres
- 240 mm
Why this matters
MINI's Chennai localisation tightens the competitive gap with Audi Q3, Volvo XC40 and Mercedes GLA, and could prompt rivals to revisit their own CKD or pricing strategies in the sub-₹50 lakh luxury SUV bracket.