Mithrasa readies One More Page for Indian toy-store retail after $94,787 Kickstarter
Lucknow board-game studio Mithrasa is moving its cosy strategy game One More Page into production after attracting 1,329 Kickstarter backers across 40 countries. The company is in talks with Indian toy-store outlets and plans locally differentiated pricing.
What happened
Lucknow-based board-game studio Mithrasa raised $94,787 on Kickstarter for One More Page and is preparing production. The founders are discussing retail
Key facts
- $94,787 raised
- 1,329 backers
- 40 countries
- 74% chose Deluxe edition
- around 10 independent retailers
- up to 6 players
- 1,000-pound pet cow
- 41 countries
Why this matters
Mithrasa’s emerging retail footprint and globally validated original IP make it a potential partnership target for toy distributors, specialty chains, and gaming portfolios seeking Indian-market differentiation.
What to watch
- Manufacturing completion date, component quality, and fulfillment performance for the 1,329 Kickstarter backers.
- Confirmed retailer purchase orders, shelf placement, and initial unit commitments.
- Indian retail price versus imported hobby board games and domestic family-game alternatives.
- Kickstarter post-launch ratings, unboxing feedback, and reports of missing or damaged components.
- Sell-through and reorder rates during the first 60 to 90 days after retail availability.
- Distribution agreements with larger toy, bookstore, or e-commerce chains.
- Evidence that localized pricing expands demand without compressing gross margin unsustainably.
- Finalize manufacturing, quality-control, and fulfillment timelines before committing retailer delivery dates.
- Convert discussions with roughly 10 independent toy retailers into pilot orders with clear margins, return terms, and in-store demo support.
- Set differentiated Indian pricing that protects retailer margin while remaining meaningfully below imported strategy-game alternatives.
- Use Kickstarter backer testimonials, gameplay videos, and awards/reviews as retail sell-in material.
- Prioritize city-level launches in Lucknow, Delhi NCR, Mumbai, Bengaluru, and Pune alongside direct-to-consumer online sales.
- Build a reorder signal through organized play, café partnerships, convention demos, and family-game events.