MobiKwik CFO pushes for MDR on large-merchant UPI as zero-fee model strains payment firms

Upasana Taku argues zero-MDR UPI is unsustainable for banks and fintechs as government incentives fall (₹2,196cr FY26, ₹2,000cr FY27), urging fees up to 0.30% on P2M for big merchants like Eternal and Policybazaar. MobiKwik posted Q4 FY26 revenue of ₹288.7cr (+7.8%) and net profit of ₹4.4cr.

— Source publishedWed, 8 Jul, 2026, 15:29 IST·First seen Wed, 8 Jul, 2026, 15:34 IST·Source Mint · Companies

What happened

Mobikwik · MobiKwik CFO Upasana Taku urges reintroducing MDR on UPI for large merchants like Eternal and Policybazaar, calling zero-MDR unsustainable for banks

Key facts

  • MDR up to 0.30% UPI P2M
  • MDR up to 0.90% debit card
  • ₹50 lakh-₹1 crore monthly threshold
  • shares ₹202.70, down 1.2%
  • UPI/RuPay incentive ₹2,000 crore FY27
  • ₹2,196 crore FY26
  • revenue ₹288.7 crore Q4 FY26 up 7.8%
  • net profit ₹4.4 crore
  • wallet ~20% market share
  • lending 25-30% of revenue

Why this matters

A regulatory shift toward reintroducing MDR on large merchants like Eternal and Policybazaar would reshape payment-fintech unit economics and could catalyze consolidation or partnership plays across the digital-payments landscape.

What to watch

  • FY27 Union Budget UPI incentive allocation vs actual firm losses
  • NPCI/MeitY official statement on MDR policy review
  • Fintech quarterly margins deteriorating as incentives shrink
  • Any pilot or consultation paper proposing merchant-size thresholds
  • Consumer/merchant backlash intensity in political discourse
  • MobiKwik and peer fintechs (PhonePe, Paytm) coordinate industry-body (PCI) representations to MeitY/NPCI for tiered MDR
  • Large merchants like Eternal, Policybazaar lobby against fees, warning of pass-through to consumers
  • Payment firms diversify into UPI-linked credit, lending, and subscription monetization to reduce zero-MDR dependence
  • Banks quietly support MDR return to offset UPI processing losses