Modi's 'Melody' moment hands wrong Parle stock a 27.71% rally in 5 sessions
PM Modi gifting Parle's Melody toffee to Italian PM Meloni went viral, triggering a retail buying frenzy that mistakenly drove unrelated Parle Industries stock up 27.71% in five sessions to Rs 6.36. Parle Products VP Mayank Shah sees accelerated growth for India's largest toffee brand, now sold in 100 countries.
What happened
Melody toffee went viral after PM Modi gifted it to Italy's Meloni, sparking a buying frenzy in unrelated Parle Industries stock. Parle Products VP Mayank Shah
Key facts
- 27.71% in 5 days
- Rs 6.36
- Rs 31.06 crore market cap
- 100 countries
Why this matters
Melody's diaspora and diplomatic-gift halo materially lifts Parle Products' brand equity, making any future stake sale, JV, or IPO meaningfully more valuable today than last week.