Modi's 'Melody' moment hands wrong Parle stock a 27.71% rally in 5 sessions
PM Modi gifting Parle's Melody toffee to Italian PM Meloni went viral, triggering a retail buying frenzy that mistakenly drove unrelated Parle Industries stock up 27.71% in five sessions to Rs 6.36. Parle Products VP Mayank Shah sees accelerated growth for India's largest toffee brand, now sold in 100 countries.
Melody toffee went viral after PM Modi gifted it to Italy's Meloni, sparking a buying frenzy in unrelated Parle Industries stock. Parle Products VP Mayank Shah expects accelerated growth for India's largest toffee brand, already sold in 100 countries.