Modi's toffee diplomacy hands Parle's Melody a viral global moment
PM Modi gifting Melody to Italy's PM Meloni triggered 8M+ views and a 166% search spike on Blinkit. Parle expects the buzz to lift domestic sales and exports across 100+ countries, where confectionery contributes ~5% of revenue (₹132 crore).
Parle Products' Melody toffee gained a viral global moment after PM Modi gifted it to Italian PM Meloni. Blinkit reported a search spike, and Parle expects the buzz to accelerate domestic sales and exports across 100+ countries.