Mother Dairy debuts biodegradable milk pouch in Delhi-NCR, eyes ₹24,000 cr by FY27
Mother Dairy rolls out India's first naturally degradable milk pouch on June 5, starting with its cow milk variant in Delhi-NCR. The pouch breaks down into bioavailable wax post-use. Brand reports 30% summer sales growth, rules out further hikes after recent ₹2/litre rise, and targets 20% growth to hit ₹24,000 cr revenue by FY27.
What happened
Mother Dairy launches naturally biodegradable milk pouch in Delhi-NCR from June 5 via its cow milk variant. Reports 30% summer sales growth, rules out further
Key facts
- 30% summer sales growth
- ₹2/litre price hike
- 35% cow milk share in region
- ₹24,000 crore FY27 revenue target
- 20% growth target
Why this matters
The bioavailable-wax pouch tech is a potential licensing or JV asset across dairy peers and adjacent liquid categories, worth scoping for partnership or acquisition of the underlying material innovator.