Mother Dairy rolls out soil-degradable milk pouches in NCR via NDDB film
NDDB's new biodegradable packaging film, which breaks down in soil within two years, debuts on Mother Dairy cow milk in NCR at 10-15 lakh litres/day. No consumer price hike planned. NCR sells 40 lakh litres/day, with cow milk at 35% share — leaving headroom to scale the format.
What happened
NDDB has developed biodegradable milk packaging film that degrades in soil within two years, rolling out via Mother Dairy's cow milk in NCR starting at 10-15
Key facts
- 2 years degradation
- 40 lakh litres/day NCR
- 35% cow milk share
- 10-15 lakh litres/day initial rollout
Why this matters
NDDB's proprietary biodegradable film, now validated at commercial scale on Mother Dairy, opens partnership and licensing windows for packaging converters, FMCG dairy peers, and ESG-mandated retailers seeking compliant flexible-pouch alternatives.
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