Motilal Oswal initiates Pine Labs with Buy, Rs 250 target

The brokerage sees payments, affordability, merchant acquisition and international expansion driving Pine Labs’ growth, projecting 24% revenue CAGR and 46% adjusted EBITDA CAGR over FY26–28.

— Source publishedMon, 21 Sept, 2026, 13:28 IST·First seen Mon, 21 Sept, 2026, 13:59 IST·Source Financial Express · BrandWagon

What happened

Motilal Oswal initiated Pine Labs with a Buy rating and Rs 250 target, citing payments, affordability, merchant expansion and international growth. It forecasts

Key facts

  • Buy rating
  • Target price: Rs 250
  • Implied upside: around 30%
  • More than 1 million merchants
  • 750-plus brands and enterprises

What changed

Motilal Oswal initiated Pine Labs with a Buy rating and Rs 250 target, citing payments, affordability, merchant expansion and international growth. It forecasts strong FY26-28 revenue, EBITDA and profit growth, with adjusted EBITDA margin rising to 28.7% by FY28.

Why this matters

Pine Labs’ Buy initiation underscores a growth agenda centered on deeper merchant acquisition, affordability products, payments scale and international expansion, with EBITDA margins projected to rise sharply by FY28.

What to watch

  • Quarterly revenue growth versus the implied 24% FY26-FY28 CAGR.
  • Adjusted EBITDA margin progression toward the 28.7% FY28 forecast.
  • Merchant count growth, active merchant retention and enterprise merchant wins.
  • Growth in affordability transactions, EMI penetration and issuer/brand funding support.
  • Take-rate trends and the share of revenue from software, gift cards, cross-border and other value-added services.