Mountain Dew, Nerolac, Center Fruit take Goafest 2026 Grand Prix

Goafest 2026's top creative honors went to Mountain Dew's Darescore (QR-coded bottles grading mountain difficulty), Kansai Nerolac's Barefoot Journey (heat-reflective temple walkways cooling surfaces by ~15°C), and Perfetti's Center Fruit GenAI voice campaign in Indian dialects—signaling tech-led brand storytelling as the new creative benchmark.

— Source publishedTue, 26 May, 2026, 22:49 IST·First seen Tue, 26 May, 2026, 22:51 IST·Source Financial Express · BrandWagon

What happened

Goafest 2026 Grand Prix awards went to Mountain Dew's Darescore (algorithmic mountain grading with QR-coded bottles), Nerolac's Barefoot Journey

Key facts

  • 15°C
  • 90%

Why this matters

Scout acquisition or partnership targets in vernacular voice AI, heat-reflective coatings, and QR-driven product intelligence, since these three capabilities now define award-grade brand activation in India.

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