Multiplex box office collections rise 21% YoY in H1 2026: MAI

The Multiplex Association of India reports a 21% YoY jump in box office collections in H1 2026, spanning 11 cinema chains, 550+ multiplexes and 3,000+ screens. Growth is driven by strong Hindi, regional and international slates and sustained footfalls across metro and Tier-II/III markets.

— Source publishedThu, 2 Jul, 2026, 14:16 IST·First seen Thu, 2 Jul, 2026, 14:17 IST·Source ET Small Business

What happened

Multiplex Association of India · Indian multiplex box office collections rose 21% YoY in H1 2026, per MAI, driven by strong Hindi, regional and international

Key facts

  • 21 pc YoY growth
  • 11 cinema chains
  • 550+ multiplexes
  • 3,000+ screens

Why this matters

Robust 21% collection growth and screen expansion across Tier-II/III markets strengthen the case for accretive multiplex consolidation and F&B/ancillary partnership deals while valuations ride the upcycle.

What to watch

  • H2 2026 release slate strength (Hindi + regional tentpoles)
  • OTT window shrinkage or day-one streaming deals
  • Ticket price ceilings or GST changes affecting affordability
  • Mall developer expansion announcements anchoring on multiplex demand
  • Quarterly per-cap concession spend disclosures from listed chains
  • Track multiplex chain footfall vs ATP split in quarterly filings to distinguish volume-led from price-led growth
  • Assess adjacent retail/F&B categories benefiting from cinema-anchored mall footfall
  • Monitor concession per-cap and cinema advertising rate trends as leading monetization signals
  • Map screen-addition pipeline in Tier-II/III as a proxy for retail catchment expansion