Myntra Beauty taps kindlife to debut Korean labels Frankly and Seapuri in India
Myntra Beauty partners with kindlife's distribution arm kindbox to launch K-beauty brands Frankly and Seapuri, pushing its Korean portfolio past 95 brands. The platform now stocks 20,000 styles across 360 beauty brands at an ASP of Rs 1,800, riding a sharp surge in Indian demand for Korean skincare.
What happened
Myntra Beauty partners with kindlife's distribution arm kindbox to debut Korean beauty brands Frankly and Seapuri in India, expanding its K-beauty portfolio to
Key facts
- 20,000 styles
- 360 brands
- Rs 1,800 ASP
- 95 K-beauty brands
Why this matters
The kindlife partnership formalizes a repeatable on-ramp for foreign beauty labels, positioning Myntra as the default India gateway for K-beauty M&A and licensing plays.