Myntra Jabong to scale Sisley in India under master franchise pact
Myntra Jabong India has partnered with Benetton Group to distribute and expand Sisley through omni-channel sales, premium exclusive brand outlets and shop-in-shops operated with licensed franchise partners.
What happened
Myntra Jabong India Pvt. Ltd. · Myntra Jabong India signed a master franchise partnership with Benetton Group to distribute and scale Sisley in India through
Key facts
- Sisley has more than 400 points of sale
- Sisley operates across over 40 countries
- Sisley was established in Paris in 1968
- Sisley joined Benetton Group in 1974
Why this matters
The deal illustrates how international apparel brands can enter India through platform-led master franchises that combine digital reach with locally operated physical distribution.
What to watch
- Number and location of Sisley exclusive outlets and shop-in-shops opened in the first 12 months.
- Sisley’s online assortment breadth, exclusive launches, search prominence and discount depth on Myntra and Jabong.
- Evidence of unified inventory, click-and-collect, store returns or other omnichannel fulfillment features.
- Reported sales growth, full-price sell-through, markdown rates and repeat-purchase performance for Sisley India.
- Whether Myntra Jabong announces additional master-franchise or international-brand distribution partnerships.
- Launch Sisley brand storefronts and exclusive online capsules on Myntra and Jabong, supported by targeted premium-fashion marketing.
- Open or upgrade Sisley exclusive brand outlets in major metros, using online demand and customer-location data to prioritize sites.
- Build shop-in-shop agreements with licensed retail partners in tier-1 and selected tier-2 cities.
- Separate online and offline assortments, launch calendars and promotion rules to protect full-price premium sales.
- Integrate inventory visibility, returns and loyalty data across digital channels, exclusive stores and partner-operated locations.