Myntra's 24th EORS: first-time shoppers up 1.3x, 55% from non-metros

Myntra's End of Reason Sale drew 1.3x growth in first-time shoppers, with 55% of new customers coming from non-metro markets. D2C Rising Stars brands saw 40% average demand growth across a catalog of 6 million styles and 5,000 first-time partner brands.

— Source publishedFri, 19 Jun, 2026, 15:41 IST·First seen Fri, 19 Jun, 2026, 15:43 IST·Source YourStory

What happened

Myntra's 24th EORS saw 1.3x first-time shopper growth with 55% from non-metros; D2C Rising Stars brands grew 40%. BeyondSeed showcased D2C cohort at NSE.

Key facts

  • 1.3x first-time shoppers growth
  • 55% new customers from non-metro
  • 40% avg demand growth for D2C Rising Stars
  • 6 million styles
  • 5,000 first-time partner brands
  • Rs 550 Cr HealthQuad first close

Why this matters

The 5,000 first-time partner brand onboarding and 40% D2C Rising Stars growth surface a rich pipeline of acquisition or private-label partnership targets in emerging fashion D2C.

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