Myntra secures master rights to manage Mango in India, plans 25 omni-channel stores
Myntra takes over distribution and management of Spanish brand Mango in India, curating 25 omni-channel stores plus exclusive listings on Myntra and Jabong. The deal targets threefold business growth and full product-line expansion over the next five years.
What happened
Myntra secured master distribution and management rights for Spanish brand Mango in India, curating 25 omni-channel stores and exclusive listing on
Key facts
- 25 stores
- 8 offline stores
- 100% growth in 3 years
- threefold growth in 5 years
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
Why this matters
Myntra's acquisition of Mango's India master rights establishes a replicable template for securing distribution and management control over foreign apparel brands seeking local omni-channel scale.
What to watch
- Store opening cadence vs. 25-target milestones over 18 months
- Discounting depth on platform listings (brand equity signal)
- Same-store sell-through and full-price ratio
- Competing brand-license announcements by ABFRL/Reliance
- Mango's global India commitment (capex, exclusive lines)
- Myntra to localize Mango assortment and add fast-replenishment supply for India sizing/seasonality
- Negotiate prime-mall and high-street leases for flagship omni stores in Tier-1 metros
- Integrate inventory across Myntra/Jabong and stores for click-and-collect and endless-aisle
- Launch exclusive India capsule drops to protect full-price positioning
- Rivals (Reliance Trends, ABFRL, Shoppers Stop) to lock or renew comparable Western mid-premium licenses