Myntra secures master rights to manage Mango in India, to curate 25 omni-channel stores
Myntra will run Spanish fashion brand Mango's India operations, listing exclusively on Myntra and Jabong while curating 25 omni-channel stores. The tie-up targets threefold growth in Mango's India business over five years.
What happened
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, curating 25 omni-channel stores and listing exclusively on
Key facts
- 25 stores
- 8 offline stores
- 100% growth in 3 years
- 3x growth over 5 years
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
- 20% to 100% product lines
Why this matters
This exclusive brand-management structure is a template for locking in international apparel labels—watch for similar master-rights acquisitions to deepen Myntra's owned-brand portfolio.
What to watch
- Store opening cadence vs. 25-store target over next 24 months
- Mango India revenue disclosures signaling growth trajectory
- Competitor exclusive brand-rights announcements
- Myntra parent (Flipkart/Walmart) capital allocation to offline retail
- Same-store sales and online conversion metrics for Mango SKUs
- Myntra to prioritize metro store locations and integrate inventory across online-offline for unified stock visibility
- Exclusive listing enforcement on Myntra/Jabong, delisting Mango from rival marketplaces
- Rivals (Ajio, Nykaa Fashion, Tata Cliq) to pursue similar exclusive international brand tie-ups
- Mango to localize collections and pricing for Indian sizing and seasons